The nurture cadence: Email 1 same day → Email 2 at day 3 → Email 3 at day 7 → one short essay every 1–2 weeks. Send-and-mark buttons below handle personalization and tracking.
No leads yet. This fills in as checklist signups arrive — and it tells you what to write about, what to advertise, and possibly what to build next.
Weekly metrics (only three): visitors → checklist signups (3–8% cold is healthy) · signups → booked calls · the decision-type mix above.
Email 2 note: the template contains [STORY] placeholders — personalize before sending. Story = the only format executives finish; the offer lives in the P.S.
Reply handling: any lead who replies gets a personal answer within 24h and jumps the sequence — a conversation always outranks a template.
House rules: no fake urgency, no fabricated proof, no hype vocabulary, honor unsubscribes immediately. Trust is the only asset in the advisory business.